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Black Friday: Google Ads Learnings from +5 Years
Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so that we can reap the rewards for months, if not years to come. However,...
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The Truth: Performance Max Optimization for Black Friday 2023
SavvySession Summary Run a Performance Max script to know what assets to create Prep your assets in advance Ad Copy Images Videos Create a campaign structure segmenting On-Sale products to allow more...
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Search Ads Optimization Checklist: 15 Tasks You Shouldn’t Ignore
Summerize: Optimize your Google Ads search campaigns with an automation-focused approach; avoid minor tweaks and hacks that can harm performance. Create an optimization schedule and stick to it for...
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Google Ads Optimization Schedule: Complete with Tasks, Strategies, and Checklist
What You’ll Learn:Separate your campaigns into primary and secondary campaigns to know what campaigns you should optimize weekly vs. monthly. Trying to optimize an entire account at the same frequency...
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Unlock Non-Branded Growth with Micro Conversions in Google Ads
SummaryIf everyone is using Smart Bidding, the advertiser that provides the best data will gain an edge in the auction.Micro conversions can be a way to give more data in cases where you don’t get...
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Real-Time Dashboards to Replace Google Analytics Data Lag
IntroGA4 took away our ability to track performance across marketing channels in real-time. Although we’re extremely biased as Meta Ads was almost impossible to review in Google Analytics.The most...
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Broad match keywords in Google Ads; An In-Depth Review for the Future
Summary Moving more spend into fewer ad groups allows Responsive Search Ads to pick better assets based on more data Broad match allows you to move search terms from Dynamic Search Ads into your...
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Feed-Only Performance Max, or Full Setup: What’s Best For You?
Summary Performance Max is a completely different campaign type than Smart Shopping: It combines 7 different campaign types into 1 campaign, whereas Smart Shopping was primarily a Shopping campaign....
View Article6 Performance Max Claims That Have No Basis
Summary Performance Max is a misunderstood campaign type Most tactics people are told to improve performance have a negligible effect Learning to ascertain a good tactic from a bad tactic is more...
View ArticleWhat Metrics Should My Agency Report on?
I’m part of a Slack group for Meta Ads marketers (Foxwell Founders), and I saw a great question come from a DTC brand: ”What metrics should my agency report to me?” I posted my reply but could tell I...
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Performance Max, or Standard Shopping: What’s right for you?
This article has been on my wishlist for a long time. I believe we’re one of the only agencies that still commit at least 50% of our ad spend to Standard Shopping campaigns. We don’t do this because...
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Shopping Feed Optimization Basics: A Prioritized Step-by-Step Guide
Google Shopping feed optimization is something that most advertisers ignore. It hasn’t been prioritized by most, and many have seen great results over the years (and even greater since Smart Shopping...
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Search Ads Optimization Checklist: 15 Tasks You Shouldn’t Ignore
Summerize: Optimize your Google Ads search campaigns with an automation-focused approach; avoid minor tweaks and hacks that can harm performance. Create an optimization schedule and stick to it for...
View ArticleClik here to view.
Google Ads Optimization Schedule: Complete with Tasks, Strategies, and Checklist
What You’ll Learn: Separate your campaigns into primary and secondary campaigns to know what campaigns you should optimize weekly vs. monthly. Trying to optimize an entire account at the same frequency...
View ArticleClik here to view.
Unlock Non-Branded Growth with Micro Conversions in Google Ads
Summary If everyone is using Smart Bidding, the advertiser that provides the best data will gain an edge in the auction. Micro conversions can be a way to give more data in cases where you don’t get...
View ArticleClik here to view.
Real-Time Dashboards to Replace Google Analytics Data Lag
Intro GA4 took away our ability to track performance across marketing channels in real-time. Although we’re extremely biased as Meta Ads was almost impossible to review in Google Analytics. The most...
View ArticleClik here to view.
Broad match keywords in Google Ads; An In-Depth Review for the Future
Summary Moving more spend into fewer ad groups allows Responsive Search Ads to pick better assets based on more data Broad match allows you to move search terms from Dynamic Search Ads into your...
View ArticleClik here to view.
Feed-Only Performance Max, or Full Setup: What’s Best For You?
Summary Performance Max is a completely different campaign type than Smart Shopping: It combines 7 different campaign types into 1 campaign, whereas Smart Shopping was primarily a Shopping campaign....
View Article6 Performance Max Claims That Have No Basis
Summary Performance Max is a misunderstood campaign type Most tactics people are told to improve performance have a negligible effect Learning to ascertain a good tactic from a bad tactic is more...
View ArticleWhat Metrics Should My Agency Report on?
I’m part of a Slack group for Meta Ads marketers (Foxwell Founders), and I saw a great question come from a DTC brand: ”What metrics should my agency report to me?” I posted my reply but could tell I...
View Article