Clik here to view.
The Real Reason Nobody Agrees on Brand Bidding in Google Ads (incl. P-Max)
Intro Just like YouTube Ads shouldn’t defacto be run by your Google Ads agency (unless they know what they’re doing), it’s equally wrong to classify branded and non-brand keywords as the same. Just...
View ArticleClik here to view.
Feed-Based Search Ads: 9 Examples for High SKU eCommerce Stores
Intro Feed-based Search Ads is still criminally underutilized by most Google Ads marketers. Over the last two years, we’ve generally heard a lot of interest, but most people don’t get it. Most think...
View ArticleClik here to view.
Advanced Shopping Feed Optimization: 7 Key Areas to Deep Dive
Summary Focus on the basics first Advanced custom labels allow you to analyze and segment your campaigns for better performance Go beyond the basic title optimizations (6 suggestions) How you can use...
View ArticleClik here to view.
The Conversion Tracking Features You’re Missing: Cart Data & Profit Tracking
We all know the basics of conversion tracking: Track the revenue back to campaigns to measure efficiency and spend more profitably And in recent years, it’s expanded to: Use Enhanced Conversions to...
View ArticleClik here to view.
How to Migrate from P-Max to Standard Shopping
Intro Let’s say you’re done with P-Max. You’re tired of the inability to see search terms. You’re sick of the sudden spend spikes on Display/Video. Now you’re asking yourself: What do you need to know?...
View ArticleClik here to view.
What Every CMO Should Know About Conversion Lag & Smart Bidding
Today, I want to explain a concept that sneaks past most PPC managers. But first, let me start with a story; In 2017, I took over an account in a high AOV industry. The previous agency had decreased...
View ArticleClik here to view.
Uncovering Fallback Shopping Campaigns: Gain 10% Revenue
Have you ever wondered why you can decrease your ROAS targets and see revenue increase while maintaining ROAS in the first few weeks? I’ll dig into this today. A fallback campaign is a Standard...
View ArticleSmart Bidding’s Blind Spot: A Guide to Peak Seasons and Promotions
Smart Bidding is like having a mathematician on your team—good with historical data but blind to future events. While it excels at optimizing bids based on past performance, it can’t predict that Black...
View ArticleClik here to view.
When, Why, and How to Choose A (New) Google Ads Agency from an Agency Insider
The following is 100% my very subjective opinion based on onboarding roughly 4000 clients at White Shark Media, coaching hundreds of advertisers, starting a new agency focusing on PPC for large...
View ArticleClik here to view.
Beyond the Black Box: What Smart Bidding Actually Does With Your Money
Here’s a common scenario: You increase your ROAS target from 500% to 600%, but Smart Bidding barely reacts. You wait a few days, still nothing. Frustrated, you increase it even more – and suddenly,...
View Article