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Profit Tracking in Google Ads: How to Switch From ROAS to POAS Bidding (Step...
There’s a quiet assumption baked into almost every ecommerce Google Ads account: that the conversion tracking you’re looking at tells you what people bought. It doesn’t. Conversion tracking only ever...
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AI Max Should Be Its Own Campaign Type: 3 Arguments Google Shouldn’t Ignore
I spent a week in Mountain View brainstorming with a lot of smart people who are hands-on in Google Ads every single day. One question kept coming back up, no matter who I was talking to: should AI Max...
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6 Google Ads Tactics That Must Change as Your Data Grows
A common scenario I run into constantly is the specialist who calls themselves “advanced” and then applies advanced tactics to an account that can’t support them. No matter how sophisticated the tactic...
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The Only 3 Optimization Tactics That Matter for PMax
In a recent video I walked through three Performance Max vs Standard Shopping tests we ran, and one thing kept nagging at me afterwards. The more I talk to people who work hands-on with Performance...
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How I Use Claude as a Google Ads Specialist
Most PPC managers are asking Claude the wrong question. They come at it with the prompt, “How can I get AI to do Google Ads for me?” and I think that’s entirely the wrong promise, at least for the...
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Smart Bidding Changes: Your Action Plan for What Comes Next
On August 17th, Smart Bidding changes how it works with campaigns that are limited by budget, and the industry is up in arms. Some believe it’s another sign of Google being evil, while others are just...
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AI Google Ads Strategy: The Playbook for CMOs in an AI-First World
This is the biggest shift in Google Ads history. The move to mobile, the launch of Performance Max, the removal of average position, and the shift to Smart Bidding all dwarf what’s happening with AI in...
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PMax vs Standard Shopping: We Ran a Test With Google
We recently had a conversation with Google’s Large Client Team about one of our top-performing accounts. Their advice was direct: the single most impactful tactic the client could implement was to...
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Performance Max vs Standard Shopping: Which to Use (and When)
As an agency, we’ve managed both Performance Max and Standard Shopping campaigns across Europe, handling over $73 million in ad spend in the last year alone. I have a clear opinion on which one I...
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Smart Bidding Changes: A Framework for How Often and How Much
Most advertisers think the question they need to answer is “how often should I change my Smart Bidding targets?” That’s the wrong question. The real question is “will Smart Bidding even notice this...
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DSA to AI Max: A Pragmatic Guide to Migrating Without Breaking Your Account
Google is rolling out another “upgrade,” and the next campaign type on the chopping block is Dynamic Search Ads (DSA). The proposed replacement is AI Max (which sounds impressive, I guess). Naturally,...
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PPC Job: What You’ll Control When Google Ads Is 100% AI-Driven
My biggest takeaways from spending a week in Mountain View is that we are seeing the biggest shift in how you should work with Google Ads — ever. Search ads were built for a world where: The search...
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Max Bid Limits: How We Use Them to Stop CPC Creep (And 2 Tests to Run)
One of my more popular LinkedIn posts this year was about the results of a max bid limit test we’d done. Based on the response, I figured it was worth breaking down in more detail, along with another...
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Phrase Match + AI Max: Did Google Just Kill Broad Match?
I think that Broad Match will become surplus to requirements in the near future. The reason? AI Max. If you’ve followed our work, you know I believe Phrase Match is the correct starting point for most...
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Google Ads Mistakes: The 5 Biggest I See After 50+ Audits
I recently took our last 50 audits, roadmaps, and assessments from the past 18 months and had them synthesized to identify the most common patterns. As I read through the findings, five mistakes stood...
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Launch New Google Ads Accounts: The eCommerce Playbook
I’ve launched Google Ads accounts that became a top-five country for a client within months. I’ve also launched accounts where absolutely nothing happened—ROAS flatlined, volume never materialized, and...
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Phrase Match vs Broad Match: Why Your Data is Lying to You
Lately, I’ve been hearing a lot of comments that go against everything we’ve tested this year at SavvyRevenue: “Broad match outperforms phrase match,” “Phrase match doesn’t work anymore,” “You should...
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Smart Bidding Mistakes: 6 Ways You’re Quietly Losing Money
I see the same Smart Bidding mistakes in almost every Google Ads account I audit. It doesn’t matter if it’s a small e-commerce account or a massive brand spending millions a month; these issues are...
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Performance Max Setup: The Ideal Guide (From a PMax Skeptic)
I’ll be direct: I personally believe that dedicated Shopping and Search campaigns will outperform Performance Max most of the time. But that opinion is worthless if I can’t build a best-in-class PMax...
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Understand Smart Bidding: The Skill Separating the Top 1% from Everyone Else
When it comes to Google’s Smart Bidding, most account managers fall into one of two camps. The first camp blindly trusts the algorithm. They set a target, walk away, and just hope for the best. The...
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